Product Myopia

Product Myopia

Not changing with the changing of technology can be marketing myopia. Marketing myopia suggests that businesses will do better in the long-term should they focus on meeting the utility of a product or good, rather than just selling their products. First, it allows us to understand how to position and sell our current offerings. We…

Product Authentication

Product Authentication

Microtrace’s product security solution works because it’s optimized to add unique product identifiers, detection methods, and cloud-based analysis and reporting. Whether you will need product authenticity verification, or your visitors want to know they will have an authentic product—accurate and reliable authentication has historically been challenging. Most authentication challenges stem from the weak link in…

Product Safety And Quality

Product Safety And Quality

of our products, we investigate and, when necessary, quickly remove it from our stores and Target.com. In case a product is recalled, we ensure it is not sold by issuing a lock on the item number at the money register and online. You’ll always find up-to-date recall information posted on in-store iPads, Target’s Facebook page,…