What’s the ugliest colour?

mustard.Darkish came in a close second, but its rich (and chocolatey!) undertones seemed too appetizing — similar to medium olive’s “classy” associations. Several colors were in the race because of this ignoble title, including green, white, beige, dark grey and mustard, but Pantone 448C had the largest ability to reduce appeal. Australia has mandated “plain” packaging for cigarettes, displaying Pantone 448C and health warnings in type larger than the brand names. The packages also display graphic images of rotting teeth, tongues covered in tumors and abnormally tiny newborns. After this was settled, the brand new packaging was quickly implemented, and all of the cigarettes down under are now packaged with drab darkish. This anti-hero creative campaign was so successful that other countries just like the United Kingdom, Ireland and France are all pushing laws to market dull packaging. It’s a good example of how colors could be put to good use – even ugly colors.
cigarette packaging labels to deter users. This color was commonly described as “death,” “dirty” or “tar,” Parr said. To name something as “the ugliest color in the world” is to say that opinions are factual, and in my own humble opinion, that is incorrect. However, in accordance with market researchers, Pantone’s Shade 448c has been dubbed the world’s ugliest color. Other colors in the running included lime green, white, beige, dark grey and mustard, but Pantone 448C ruled the roost with regard to its capability to ‘‘minimize appeal’’ and ‘‘maximize perceived harm.’’ Which sounds nearly ideal for tobacco packaging. It’s finally happened—science has determined the ugliest color in existence. Somewhere between earth brown and khaki green, with a hint of sewage tones, Pantone color 448C, aka opaque couché, has earned the title of worst color ever.

It was originally described by the government as ”olive green” before Australian Olive Association wrote to complain about the comparison. Now it’s described as a “drab dark brown.”Jun 3, 2016. So distasteful is the color that when the government initially referred to the muddy-sludgy tint as ”olive green,” the Australian Olive Association protested, saying that basically it had been an insult to olives.
required for brand names to be written in a standard font, size and position on the pack. The initiative began in 2012, once the Australian government commissioned research agency GfK Bluemoon to build up ideas for probably the most unappealing packaging design possible, with the aim to reduce demand.

• GfK Bluemoon, market research company working with the Australian government to reduce the number of smokers, reported that nearly 1,000 smokers described this color because the world’s most repulsive color.
• The world’s ugliest color goes by the name Pantone 448 C, or “opaque couché” for short, TIME reports.
• Apparently, the association received a variety of callsandletters from various members of the public and fellow olive growers who were concerned about the colour of cigarette packaging.
• It feels mean to call a color ugly … a sentiment shared by the creators of the colour, Pantone.

Grey may be the quintessential sad color, but dark and muted cool colors like blue, green or neutrals like brown or beige can have a similar influence on feelings and emotions depending on how they’re used. In Western cultures black is frequently considered the color of mourning, whereas in a few East Asian countries it’s white.

It has since been officially known as ”drab dark brown.”Sep 23, 2020. Single Color Before we start talking about the worst color schemes, it’s worth mentioning that there surely is actually a “world’s ugliest color”. Pantone 448C (hex #4A412A) can be referred to as opaque couché or dark grayish olive. This name is not just somebody’s dislike of brown hues but instead a research-proven conclusion. Over 1,000 smokers took part in seven studies to find the most unappealing colour, which resulted in Pantone 448C — named opaque couché — being chosen because of its association with dirt and tar. It was then applied uniformly to all or any cigarette packaging, along with health warnings and photos depicting the effects of smoking, while the logos were removed altogether. An Australian marketing firm recently decided that the green-brown color Pantone 448 C, or opaque couché, was the most unappealing color that exists on earth — and that cigarette cartons made in this dark olive green would discourage folks from smoking.